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The Essence of Services Marketing

Adrian Payne

Publisher: Prentice Hall, 1993

ISBN: 0-13-284852-X

Keywords: Marketing

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The Essence of Services Marketing

by Roland Buresund last modified 2009-08-31 16:51

Rating: **** (Mediocre)

Tries to explain why marketing of services is different than Kotler's marketing. Doesn't succeed very well.


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