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The Infinite Asset
Managing Brands to Build New Value
Publisher: Harvard Business School, 2001
ISBN: 1-57851-249-2
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Reviews:
The Infinite Asset
Rating: (Not Rated)
A pretty basic book about brands and branding. The only unique aspect of it is its insistence on looking at the world through American eyes (even exporting is only from the US). Not bad, but not something to queue for either.