The Marketing Revolution

A Radical Manifesto for Dominating the Marketplace

Kevin J. Clancy, Robert S. Shulman

Publisher: HarperCollins, 1993

ISBN: 0-88730-572-5

Synopsis:

Toggle Synopsis

Table of Contents:

Toggle Table of Contents

• The Marketing Revolution Is Coming
• Beyond Myth and ignorance to Marketing Intelligence
• If the Dinosaurs Had Done an Environmental Analysis They Wouldn’t Be Extinct
• Heavy Users Are Not Your Best Prospects, No Matter What the Agency Says
• The Battle for the Mind Is Often Lost Before the First Strike
• The Most Appealing Product Is Always the Least Profitable
• Your Prices Aren’t Based on Strategy or Research? You Must Be Clairvoyant
• The Check Is in the Mail, I’ll Still Respect You in the Morning, Our Advertising Works
• It’s Better to Fly a Simulator Than Crash the real Thing
• You Don’t Need to Deliver Perfect Products and Perfect Service
• Tracking Should Not Only Tell You How You’re Doing But What to Do
• Taking Micromarketing Seriously: Many Markets of One
• With Enough Computing Power, You’ve Got a Marketing Department in a Box
• The Marketing revolution Is Here