The New Machiavelli

The Art of Politics in Business

Alistair McAlpine

Publisher: Wiley, 1998

ISBN: 0-471-35095-8

Synopsis:

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Table of Contents:

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• Foreword
• Chapter 1: Dedication to His Magnificence Lorenzo de' Medici
  

  Of Patrons and Protégés

• Chapter 2: Concerning New Principalities Acquired by One's Own Forces and Personal Ability
  

  Starting a Business

• Chapter 3: Why The Kingdom of Darius, Conquered by Alexander, did not Rebel against his Successors after Alexander's Death
  

  Business and Government

• Chapter 4: On New Principalities Acquired with the Forces and Fortune of Others
  

  Inherited Business

• Chapter 5: On Hereditary Principalities
  

  Family Business

• Chapter 6: The Classification of Principalities and How they are Acquired
  

  Capturing a Company

• Chapter 7: On Mixed Principalities
  

  Controlling a Captured Company

• Chapter 8: How Cities and Principalities, which Prior to Occupation were Accustomed to Living under theor Own Laws, Should be Administered
  

  The Running of a Recently Acquired Business

• Chapter 9: On Those who Acquire Principalities through Wicked Deeds
  

  Stealing a Business

• Chapter 10: On Civil Principlaities
  

  Rising to Power

• Chapter 11: On the Different Types of Army and the Question of Mercenary Troops
  

  The Use of Consultants

• Chapter 12: On Auxiliary Troops, your own Troops, and a Mixture of the Two
  

  The Need for Loyalty

• Chapter 13: On Cruelty and Mercy: and Whether it is Better to br Loved than Feared, or the Reverse
  

  Managing People

• Chapter 14: On the Secretaries Who Accompany the Prince
  

  The Power of the Employee

• Chapter 15: On Ecclesiastical Principalities
  

  Dealing with the Establishment

• Chapter 16: How a Prince Should Act Concerning Military Affairs
  

  The Need for Total Dedication

• Chapter 17: Whether Princes Should Keep Their Word
  

  The Use of Ctaftiness

• Chapter 18: How the Strength of Every Principality Should be Measured
  

  Finance and the Understanding of Money

• Chapter 19: On Generosity and Meanness
  

  Controlling Expenditure

• Chapter 20: How Flatterers are Avoided
  

  Flattery and False Profits

• Chapter 21: Whether Fortresses and Many Other Things Commonly Used by Princes are Useful or Useless
  

  Structuring the Business

• Chapter 22: On the Things for which Men, and especially Princes are Praised or Blamed
  

  The Company Image

• Chapter 23: On the Avoidance of Contempt and Hatred
  

  Public Relations

• Chapter 24: How a Prince Should Act in Order to Gain Reputation
  

  The Advantages and Dangers of Fame

• Chapter 25: Why the Princes of Italy have Lost their States
  

  Why Businesses Fail

• Chapter 26: How Much Fortune can Influence Human Affairs, and How She Should be Resisted
  

  Creating One's Own Luck