The WarRoom Guide To Competitive Intelligence

Steven M. Shaker, Mark P. Gembicki

Publisher: McGraw-Hill, 1999 , 255 pages

ISBN: 0-07-058057-X

Synopsis:

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No more than ever, in today's competitive world intelligence is power. Whether on the battlefield, in the political arena, or in the marketplace, an organization's abbility to compete depends on how well it integrates and safeguards its vital information. Strategic intelligence-gathering — a foundation of government and politics — is also essential in the business world. Based on principles gleaned from intelligence professionals, business leaders can transform the way they handle critical information by converting their board rooms into war rooms.

The WarRoom Guide to Competitive Intelligence is indispensable for leaders who aim for competitive advantage in business through intelligence-gathering and strategic decision-making. Written by two of America's foremost security and intelligence experts, it demystifies the important new field of competitive intelligence and demonstrates why it is one of the most vibrant and fastest-growing business disciplines.

Authors Shaker and Gembicki illustrate how, through harnessing competitive intelligence, you can systematically, ethically, and legally gather intelligence on customers, comeptitors, personnel, technologies, and the total business enviroment. In addition, you can "protect the keys to the kingdom" by safeguarding your company's own vital information. The WarRoom to Competitive Intelligence is both revolutionary and practical. Here are some of the timely topics it covers:

• The Quarterback Technique — How to collect intelligence at conferences and conventions
• Cyber Collection — How to gather informational "golden nuggets" from the Internet, including "E-Quarterbacking" via e-mail.
• Data Mining — How to combine artificial intelligence with competitive intelligence information-gathering techniques for maximum  impact.
• Visualization and Mind-Mapping Techniques — How to tap into the creative methods used in war rooms to facilitate team-based understanding and decision-support.
• War Room Design — A guide to strategizing a major program or project by collecting and disseminating information within a single room.

Filled with case studies and facts on the Economic Espionage Act of 1996, cyber espionage, and competitive counterintelligence, The WarRoom Guide to Competitive Intelligence will help you transform a "seat-of-the-pants," intuitive decision-making process into one based on true competitive intelligence.