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The Entrepreneur's Guide to Customer Develoment
A "cheat sheet" to The Four Steps to the Epiphany
Publisher: Cooper-Vlaskovits, 2010 , 103 pages
ISBN: 978-0982743607
Table of Contents:
- Toggle Table of Contents
-
- Introduction
- Why this book?
- Who Should Read This?
- Customer Development
- What Customer Development Is
- What Customer Development Is Not
- Three Levels of Learning
- Getting Started
- Case Study: Naive Thinking
- Concept Definitions
- Early Adopters/Early Evangelists
- Segmentation
- Market Type
- "Non-Traditional" Business Model
- Positioning
- Product-Market Fit
- Minimum Viable Product (MVP)
- Lean Startup
- Pivot
- Getting Out of the Building
- Case Study: Multiple Pivots
- Know Thy Business
- To the Whiteboard
- An Example
- Know Thyself
- Case Study: On Customer-Centric Cultures
- 8 Steps to Customer Discovery
- Overview
- Step 1. Document C-P-S Hypothesis
- Step 2. Brainstorm Business Model Hypothesis
- Step 3. Find prospects to talk to
- Step 4. Reach out to prospects
- Step 5. Engaging Prospects
- Step 6. Phase Gate I Compile | Measure | Test
- Step 7. Problem Solving Fit/MVP
- Step 8. Phase Gate II Compile | Measure | Test
- Case Study: Testing Towards a Scalable Business Model
- Conclusion
- Summary
- Resources
- About the Authors
- Introduction
Reviews:
The Entrepreneur's Guide to Customer Develoment
Rating: ** (Bad)
Regardless of the sub-title, this is in no way a "cheat-sheet" on how to think as an entrepreneur. This is a blatant try to profit from a more successful book by claiming it is an abridged version of what is already an abridged version on how to think when you start up a new company. And they even manage to contradict the original at a number of points!
This is pure rubbish, but the major complaint I have is that it burns too fast when I use it as start-up fuel in my fireplace.