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The Four Steps to the Epiphany, 3rd Ed.
Successful Startegies for Products that Win
Publisher: Cafepress, 2007 , 281 pages
ISBN: 0-9764707-0-5
Table of Contents:
- Toggle Table of Contents
-
- The Hero's Journey
- The Path to Disasters: The Product Development Model
- The Path to Epiphany: The Customer Development Model
- Customer Discovery
- Customer Validation
- Customer Creation
- Company Building
- Bibliography
- Appendix A: Customer Development Team
- Appendix B: Customer Development Checklist
Reviews:
The Four Steps to the Epiphany
Rating: ******** (Very good)
Lousy title, abysmal design, too much text, and in desperate need of an editor. Also, targeting a very small audience (startups and PDM-nerds), with very little to give to other audiences...
But a damn good book, that tells it like it is, and don't mince words! I loved it! It introduces the Customer Development Model, which in my opinion have been missing from the brain cells of too many entrepreneurs!
This book is highly recommended for would-be entrepreneurs or VCs or anyone that have to deal with people that are convinced they have invented the next roasted toast. If you are not in these segments, you can probably read it anyway and get something out of it, that you can use, even if it is very much targeted book.