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The International Trade Pocketbook, 2nd Ed.
Publisher: Management Pocketbooks, 2001 , 126 pages
ISBN: 1-870471-99-7
Synopsis:
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A pocketful of tips, techniques and essential information for all those involved in selling their products abroad.
Table of Contents:
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- Introduction
- Facts and Figures
- Why Export
- Differences
- Key Requirements
- Getting Started
- Desk and Field Research
- Key Issues
- Which Products
- Packing and Labelling Questions
- Servicing
- Agents & Distributors
- Methods of Selling
- Types of Agent and Distributor
- Benefits and Drawbacks
- Duties
- Search and Selection
- Agreements
- Motivation
- Licensing and Franchising
- Pricing
- 3 Options
- Export Equation
- Incoterms
- Currency
- Barter
- Marketing
- Overseas Promotion
- Visitors
- PR
- Trade Fairs
- Store Promotions
- Literature
- Advertising
- Gifts
- Promotion
- Budgets
- Transport
- Sea
- Air
- Rail
- Road
- Post
- Courier
- Packing
- Documents
- Freight Forwarders
- Getting Paid
- Invoices
- Letters of Credit
- Bills of Exchange
- Factoring
- Credit Checking
- Insurance
- Miscellany
- Inspections and Controls
- Performance Bonds
- Customs Data
- VAT
- Trade Marks
- Language Training
- Useful Addresses
Reviews:
The International Trade Pocketbook
Rating: ******** (Very good)
Short, to the point, introduction to the practicalities of international trade, if you're based in the UK!
But if you filter out the British-centered stuff, it is in fact a very handy pocketbook.