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The Strategy of Distribution Management
Publisher: Butterworth-Heinemann, 1991 , 182 pages
ISBN: 0-7506-0367-4
Synopsis:
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In the search for improved profitability one area which can provide substantial opportunities, and yet is frequently neglected, is distribution. This book is about the managerial issues surrounding the creation and implementation of strategies that can lead to a greater cost-effectiveness in distribution.
Table of Contents:
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- The total distribution concept
- The corporate role of logistics
- Customer service and marketing
- The costs of distribution
- Auditing distribution performance
- Logistics information systems
- Distribution requirements planning
- Distribution and supply channel strategy
- Developing the distribution plan
- Implementing logistics strategy
Reviews:
The Strategy of Distribution Management
Rating: ******* (Good)
A good introduction to logistics and its role in marketing and strategy.
It doesn't look like much, but it is definitely worth reading.