Stakeholder Analysis

Describe the inteded goals of the new offering.

Define the internal and external stakeholders.

Create a matrix per stakeholder that shows what can negatively affect timetables, costs and quality and/or be used to ensure the goals. Define for each entry:

• Connection to the entry
• The stakeholders goal
• Consequences of actions
• Measurement tools/models used to define the awareness level

   

• Current awareness level
• Prefered state at a given point
• Final state
• Possible activities
• Prioritization of these activities

How is the effect on the offerings:

OR

Create a matrix that shows the whole picture for all stakeholders.

Influence

A good idea is to place the stakeholders in the following matix so that an overview of their influence can be easily illustrated. All stakeholders in category D should be involved or at least represented in the Steering Committee.