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Fast Track to Success: Marketing
Rating: *** (Disappointing)
Review:
It is trash like this that makes the real marketeers job so difficult. This is a book that portrays marketing as Promotion only (with some sales thrown in...). Whatever happened to research, product management, branding, pricing or place / channels, seems to pass the author by.
Skip this to keep some sanity, unless you want to convince yourself that promotion is all there is to marketing. Rubbish.