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Guerrilla Marketing for Consultants
Rating: ******** (Very good)
Review:
Excellent! If you forget the haused title, this is really a very good book on marketing for a consultant company.
Sure, nearly everything has been said before, but this is practical marketing for a target group (small consultant companies) which really manages to find the message.
It helps if you know some basic marketing beforehand, but a short course on marketing and 101 in selling and this book and you're off to a consulting career.
All in all, if you're into consulting, read this book, it will help you.