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How to Establish a Unique Brand in the Consulting Profession
Rating: **** (Mediocre)
Review:
Sigh. This shows that a successful author feels he can sell anything to an unsuspecting audience.
This is for consultants that only knows the word branding, and thinks they can be made to understand it in a few pages. In other words, for people that don't know the subject at all and probably never will...
If you want a good book on the basics of branding, this is absolutely not the book.