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Marketing Metrics
Rating: ********* (Outstanding)
Review:
AAAARRRRGGGGG!!!!!!!!!!!
This is the first edition of "Key Marketing Metrics", they just changed the title slightly, and changed the subtitle wording..... and got morons like me to buy the first edition believing it was another book!
The only thing that saves them from my wrath, is that the 2nd Ed. was EXCELLENT, and I just have to give this one outstanding.
Still, I feel cheated....