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Strategic Marketing
Rating: ******** (Very good)
Review:
This is the next level after Kotler. A very good book that tries to introduce strategy to marketing and make them coherent.
The only criticism, is that it is a bit shallow from time to time, but on the other hand, the authors claims to be concise (interpret that how you want).
Worth reading for the more ambitious student or marketeer that feels that something is missing.