The 22 Immutable Laws of Branding

Rating: ** (Bad)

Review:

Pathetic attempt on using brands to sell a book.

This is a father and daugther book that in fact tries to use the brand of The 22 Immutable Laws of Marketing (in itself an excellent book) by the father and Trout.

Unfortunately, they manage to sell this book, because they use this branding (title, cover, structure, the Reis name) to suggest that it is as good and revolutionary as the original. Unfortunately, it is neither.

There exists a number of good books on the market what regards branding, this is not one of them. But you have to admire their use of branding in selling the book to an unsuspecting public, even though I find it morally questionable.